Digital E2E Commerce

About Us

About Us

“We transform the end to end customer experience for a more direct digital relationship.”

Jim Ricciardelli

FOUNDER & CEO
Jim Ricciardelli, founder and CEO, has over 30 years of digital and electronic components industry experience.

Who We Are

Jim Ricciardelli, founder and CEO, has over 30 years of digital and electronic components industry experience. He has helped companies transform their end to end customer experience to develop more insightful customer relationships that drive innovation and growth. From 2015 to 2022, he served as Executive Vice President, Digital Business, at Digi-Key Electronics where he led the global eCommerce, Sales and Marketing organizations.

Prior to joining Digi-Key Electronics, he served as Vice President, eCommerce Strategy, at Arrow Electronics for six years. Mr. Ricciardelli attended the Harvard Business School where he earned a degree in The General Management Program. He also received his MBA from Babson College and his bachelor’s degree from the University of New Hampshire.

Our Mission

Our mission is to grow your business by transforming your customer journey with a direct digital relationship that provides you with greater customer insights to fuel your innovation and growth!

No matter where you are today on your digital journey we can help.