Digital Strategy Best Practices
Developing a digital strategy is crucial in today’s world and there are many questions to think through. Building a professional and easy to navigate web and mobile presence is important but there is much more to consider to develop a game changing customer experience.
Are you asking these questions?
How does your digital strategy fit with your overall business model?
- Does your digital strategy have C suite alignment with your go to market strategy?
- Do you have the necessary skills and experience in your organization?
- How do you want it to impact your current sales channels?
- How do you manage inventory and global logistics?
- How do you drive growth with digital marketing and marketplaces?
- Do you have the necessary marketing technology?
- How do you gain valuable customer insights?
What technology investments do you need to consider?
- How do you develop the Search and eCommerce capabilities?
- How do you obtain, organize, and maintain the necessary digital product content and data?
- How do you capture valuable customer insights in viewable dashboards?