Developing a digital strategy is crucial in today’s world and there are many questions to think through. Building a professional and easy to navigate web and mobile presence is important but there is much more to consider to develop a game changing customer experience.
Are you asking these questions?
How does your digital strategy fit with your overall business model?
Does your digital strategy have C suite alignment with your go to market strategy?
Do you have the necessary skills and experience in your organization?
How do you want it to impact your current sales channels?